La Carnita Ltd. creates a limited number of original works of art and provides those who buy the art with 3 handmade tacos designed by our own Andrew Richmond. Pop-ups occur in various places and consumers are only alerted of the time and place hours before via Twitter. Once that happens, things tend to go nuts.

As luck would have it, I was asked to create the bulk of the branding for La Carnita, as well as the first in a series of limited edition prints. The logo is both a nod to the Mexican culture La Carnita draws inspiration from, and a visual representation of some of the main ingredients used. A secondary wordmark was created for situations where slightly more information was needed. Since it's creation, 'Meathead' has graced stamps, buttons, shirts, and signage.

As a social media experiment La Carnita has been extremely succesful. Each event has sold out, and the @la_carnita Twitter account swelled to over 2000 followers in roughly four months. Both bloggers and the mainstream media have reported on La Carnita, a partial list of which appears below: